BMI3C Marketing: Goods, Services and Events – Grade 11 (College)
GRADE: 11 (College)
AVAILABILITY: Full-time – All Campuses, Private – All campuses, Blyth Academy Online
THE ONTARIO CURRICULUM: Business Studies
BMI3C online introduces the fundamental concepts of product marketing, which includes the marketing of goods, involvements, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. In BMI3C online, students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.
UNIT ONEIntroduction to Marketing
- In this unit, students will look at the consumer, how their needs and demands change, the Product Life Cycle, Non-traditional Product Life Cycles, The Consumer Market and Consumer Motivation. Also, students will look at the second C (competition) and what sets companies apart.
UNIT TWOThe Marketing Mix
- In this unit, students will be looking at the 4 parts of the Marketing Mix. Under Product, students will be looking at the difference between an invention and an innovation and the stages of product development. Under Promotion, students will be looking at branding a product and packaging. Under Price, students will be looking at how marketers set the price, price policies and strategies and how prices are set for international markets. Under Place, students will be examining distribution, logistics and inventory and supply chain management.
UNIT THREEMarket Research
- In this unit, students will learn about Marketing Research and when it is needed. Students will explore customer service surveys and how to create them.
UNIT FOURTarget Marketing
- In this unit, students will be examining advertising. Students will look at social media, why advertising is important, advertising appeals and advertising strategies.
UNIT FIVETrends in Marketing
- In this unit, students will be looking at careers and marketing trends. Students will also be looking at strategies/trends when selling internationally.
FINAL EXAMProctored Exam
- This exam is the final evaluation of BMI3C online. Students need to arrange their final exam 10 days in advance. All coursework should be completed and submitted before writing the final exam, please be advised that once the exam is written, any outstanding coursework will be given a grade of zero. The exam will be two hours.
- Please consult our Frequently Asked Questions Page or the Exam section within your course for details on exam proctoring options.